Control Quoting Execution with Software Built for Speed, Accuracy, and Scale

CPQ software centralizes product configuration, pricing logic, and quoting rules so sales teams generate accurate, compliant quotes quickly across products, customers, and channels.

Ima360

Challenge

Most organizations still build quotes in spreadsheets or disconnected tools. As complexity grows, the quoting process becomes slower, riskier, and harder to govern—leading to margin leakage, version-control headaches, and approval bottlenecks. The result is inconsistent pricing, limited visibility into who changed what and when, and a quoting motion that can’t scale without adding overhead.

IMA360 CPQ enables guided selling by bringing product configuration, pricing logic, and quoting into one streamlined workflow. Instead of copy-paste work and fragile formulas, teams use centralized rule sets, automated calculations, and structured approval paths to create quotes with confidence. Because IMA360 is built to integrate with ERP and adjacent systems, CPQ becomes the execution layer that scales—without custom ERP work.

Ima360

Configure, Price, Quote Solution

Capabilities

IMA360 provides centralized control and enterprise governance so quoting stays consistent, auditable, and scalable—even as product and customer complexity increases..

  • Guided selling workflows to help reps build the right deal structure faster
  • Centralized pricing rules & automated calculations to reduce errors and prevent margin leakage
  • Multi-variable, multi-tier quoting support designed for real-world complexity
  • Approval hierarchies and audit trails for governance, transparency, and compliance
  • Version control and change history so teams always know what changed and why
  • ERP and system integration flexibility (integrate as much or as little as you need)
  • Collaborative, cloud-based quoting so stakeholders can work in real time without file conflicts
  • Reporting, analytics, and insights into quoting activity and sales performance

Results

IMA360 CPQ helps teams quote faster, reduce errors, and protect margin—while giving leaders the visibility and control they need to scale confidently.

  • Fewer quoting errors through governed rules and automated calculations
  • Faster time-to-quote with guided workflows and streamlined approvals
  • Improved margin protection by reducing manual leakage and inconsistent pricing
  • Greater transparency with audit-ready history, approvals, and version control
  • Less operational overhead as complexity increases (without adding headcount)

IMA360 Revenue Management Platform

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FAQs – Configure, Price, Quote (CPQ)

CPQ (Configure, Price, Quote) software helps sales teams configure products, apply pricing rules, and generate accurate quotes quickly. It centralizes product logic, pricing structures, and discount guardrails into one governed system. IMA360 CPQ connects configuration, pricing, and approvals in a seamless workflow, ensuring speed without sacrificing margin control.

The best CPQ tools support complex product configurations, multi-tier pricing, approval workflows, and ERP integration without requiring heavy customization. IMA360 CPQ is designed for organizations with sophisticated pricing rules, contract structures, and channel programs that need centralized governance and enterprise scalability.

A CRM system manages customer relationships, sales pipelines, and activity tracking. CPQ software focuses specifically on configuring products, calculating accurate pricing, applying discounts, and generating quotes. IMA360 CPQ integrates with CRM systems while serving as the governed pricing engine that ensures quotes are accurate, compliant, and margin-protected.

Salesforce offers CPQ functionality as an add-on to its CRM platform. However, organizations with complex pricing logic, multi-channel programs, or ERP-heavy environments often require deeper pricing governance and integration flexibility. IMA360 CPQ acts as a centralized pricing and configuration control layer that integrates with CRM and ERP systems without requiring custom ERP development.