Control Pricing, Incentives, and Margin Execution Across Complex Channels
Enterprise software designed to govern pricing, customer and channel incentives, contracts, and profitability for automotive and aftermarket organizations operating across OEM, dealer, distributor, and service networks.
Challenge
Automotive and aftermarket organizations operate in highly complex commercial environments driven by multi-tier channels, customer-specific pricing, and incentive programs designed to influence dealer and distributor behavior. Pricing structures vary by part, vehicle platform, region, and customer type, while rebates and incentives play a critical role in driving volume and loyalty.
Many organizations still rely on spreadsheets, email-based approvals, and custom ERP logic to manage pricing updates, incentive programs, and contract terms. As product catalogs expand and channels multiply, teams struggle to execute pricing consistently, control incentive spend, and understand true profitability across customers, parts, and channels. The result is margin leakage, program disputes, and slow response to market change.
IMA360 is the system of control for pricing and commercial execution in automotive and aftermarket. It centralizes pricing rules, incentive programs, contracts, and profitability insight in a governed platform, ensuring decisions are executed consistently across OEM, dealer, and distributor networks. By replacing spreadsheet-driven processes with automated workflows and validation, IMA360 enables organizations to scale complexity while protecting margin and improving visibility.
for Automotive & Aftermarket
Solutions for Automotive & Aftermarket
Price Optimization
Price optimization software enabling analysis, simulation, and improved pricing decisions
Capabilities
Built to support channel-heavy, incentive-driven commercial models, IMA360 provides the control and transparency required across automotive and aftermarket operations.
Results
With governed execution and real-time visibility, automotive and aftermarket organizations gain control over pricing, incentives, and margin performance.