Trade Promotion Management Reference

The trade promotion concepts buyers evaluate.

Definitional guides to trade promotion management, promotion planning, deductions, and how trade promotions differ from rebates in B2B.

What Is Trade Promotion Management (TPM)?

What trade promotion management (TPM) is, how it works, and where it's used — a neutral reference guide for CPG and B2B teams.

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What Is a Trade Promotion? Types Explained

What a trade promotion is, how it works, the common types, and how it differs from consumer promotions — a neutral reference guide for B2B teams.

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What Is Promotion Planning?

How promotion planning works: choosing which trade promotions to run, for which accounts, when, at what depth, and against what budget before execution.

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Trade Promotion vs Rebate: What Is the Difference?

How a trade promotion differs from a rebate: what each is, how each is planned and settled, and why B2B companies run both.

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What Is Deduction Management?

What deduction management is: how companies research, validate, and resolve the amounts customers short-pay from invoices to claim promotions and credits.

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