Respond to market change without sacrificing margin discipline
Dynamic pricing software that continuously adjusts prices based on market conditions, demand signals, costs, and competitive dynamics while maintaining governance, approvals, and profitability guardrails.
Challenge
Markets move faster than traditional pricing processes can handle. Demand fluctuates, costs change, competitors react, and customer expectations evolve in real time. Yet many organizations still rely on manual price updates, static price lists, and spreadsheet-driven analysis that cannot keep pace with market conditions.
Without controlled dynamic pricing, businesses either react too slowly and lose margin or adjust too aggressively and create inconsistency and risk. The absence of governance, visibility, and execution discipline turns pricing volatility into operational instability instead of competitive advantage.
IMA360 is the system of control for dynamic pricing execution. It connects real-time data, pricing rules, and profitability guardrails within a governed platform that enables controlled price adjustments across products, customers, and channels. Rather than generating isolated pricing recommendations, IMA360 embeds dynamic pricing directly into execution workflows, ensuring every adjustment is validated, approved, and aligned with margin objectives.
Dynamic Pricing Software Solution
Capabilities
Built to support high-velocity pricing environments, IMA360 enables organizations to respond to change without losing control.
Results
With governed dynamic pricing, organizations improve responsiveness while protecting profitability.