The People and Platform Simplifying Complexity
IMA360 was built to help organizations take control of complex pricing and commercial programs. We combine deep industry expertise with a modern, flexible platform to turn strategy into execution—without unnecessary friction, cost, or technical burden.
Meet The Team.
Anuj Gupta
Anuj Gupta is a transformation leader in revenue management with more than 25 years of experience driving pricing, promotion, and rebate excellence across global enterprises. He has guided over 20 Fortune 500 companies in industries such as healthcare, automotive, building products, consumer goods, and high tech—helping them modernize their commercial operations and unlock measurable growth.
As the founder and CEO of IMA360, Anuj brings deep expertise in building scalable, intelligent pricing and revenue management models that simplify complexity and accelerate business outcomes. His leadership is rooted in a passion for transforming how organizations achieve results—through agility, data-driven insight, and trust.
Julio Andrade
Julio Andrade is a seasoned technology and customer success leader with more than 25 years of experience delivering enterprise solutions across industries such as automotive, pulp and paper, healthcare, pharmaceuticals, food, and textiles.
As Co-Founder and Vice President of Customer Success at IMA360, Julio leads initiatives that ensure customers achieve measurable results through seamless solution delivery, adoption, and ongoing partnership. His focus is on building lasting client relationships, simplifying complex processes, and enabling organizations to maximize the value of their pricing, rebates, and revenue management operations.
With deep expertise across ERP systems—from IBM AS/400 and J.D. Edwards to SAP—Julio combines technical mastery with a customer-first mindset to help businesses succeed with clarity and confidence.
Chris Newton
Christopher Newton is a global marketing and sales leader with more than 20 years of experience driving growth and operational excellence across industries including consumer goods, banking, telecommunications, and energy.
At IMA360, Christopher leads the marketing and sales function—building brand presence, driving market expansion, and enabling customers to transform the way they manage pricing, programs, and revenue operations. His expertise spans corporate strategy, business development, channel management, and advanced analytics—empowering teams to deliver measurable results with clarity and speed.
A proven commercial leader with a global perspective, Christopher’s leadership is defined by strategic vision, operational discipline, and an unwavering focus on customer success and business growth.