CPG Trade Promotion and Rebate Management That Drives ROI
Trade spend is your second largest P&L line item. IMA360 gives you real-time visibility into promotional performance, automates rebate accruals, and helps you allocate spend to the programs that actually drive growth.
Get a personalized demo
Tell us a bit about yourself and we'll reach out within one business day. No sales pressure.
Promotion Management Dashboard
Plan, execute, and track trade promotions across channels
Promotions by Type
Monthly Promotion Spend
ROI Trend
Active Promotions
8 records| Promo ID↑ | Name↕ | Type↕ | Channel↕ | Budget↕ | Spent↕ | Status↕ |
|---|---|---|---|---|---|---|
| PM-1001 | Summer Trade Discount | Trade Discount | Retail | $850K | $620K | Active |
| PM-1002 | BOGO Adhesives Campaign | BOGO | Wholesale | $420K | $385K | Active |
| PM-1003 | Q2 Volume Push | Volume Incentive | Distributor | $1.2M | $780K | Active |
| PM-1004 | Digital Marketing Fund | Marketing Fund | Online | $350K | $210K | Active |
| PM-1005 | Back-to-School Promo | Trade Discount | Retail | $680K | $145K | Pending |
| PM-1006 | Contractor BOGO Week | BOGO | Wholesale | $290K | $0 | Scheduled |
| PM-1007 | Year-End Volume Bonus | Volume Incentive | Distributor | $1.5M | $0 | Draft |
| PM-1008 | Co-op Advertising Q3 | Marketing Fund | Retail | $520K | $520K | Completed |
Why CPG Companies Struggle with Trade Spend Visibility
- Trade Spend Blind Spots. 15-25% of gross revenue goes to trade promotions, but most CPG companies cannot tell you which promotions are profitable and which are wasting money.
- Rebate Accrual Inaccuracy. Manual accrual estimates create quarter-end surprises. Over-accruals lock up working capital while under-accruals hit the P&L.
- Fragmented Promotion Data. Promotional plans live in spreadsheets, ERP systems, and broker platforms. No single source of truth for promotional performance.
- Post-Event Analysis Gaps. Without automated lift analysis, trade teams repeat underperforming promotions because they lack the data to make better decisions.
Trade Promotion and Rebate Management for CPG
- Promotion Planning and Execution. Design, budget, and execute trade promotions with real-time spend tracking and automated accruals.
- Customer Rebate Automation. Manage volume rebates, growth incentives, and promotional allowances with automated calculations and settlement.
- Trade Spend Analytics. Real-time visibility into promotional ROI, lift analysis, and spend effectiveness by customer, brand, and channel.
- Deduction Management. Automate the identification, categorization, and resolution of customer deductions to protect cash flow.
What our customers say
5.0 / 5.0from 11 verified reviewers on Gartner Peer Insights“IMA Platform centralizes rebate management and improves incentive program transparency.”
“Complete revenue management application that manages our business efficiently.”
“Real-time deal profitability enhances profit margin visibility and commission tracking.”
Frequently Asked Questions
Can IMA360 handle scan-based promotions?
Yes. IMA360 supports scan-based, ship-based, and bill-back promotional models with automated claim validation and settlement.
Does IMA360 integrate with trade promotion brokers?
IMA360 integrates via API with major broker platforms and retail data providers to consolidate promotional performance data.
What systems does IMA360 replace?
IMA360 replaces a wide range of legacy and point solutions for pricing, rebate, chargeback, and incentive management. Organizations commonly migrate to IMA360 from SAP Vistex, SAP Condition Contract Management, Model N, Vendavo, PROS, Zilliant, Pricefx, and custom-built or spreadsheet-based solutions. Because IMA360 is ERP-agnostic and API-first, it works alongside any ERP system and replaces tools that lack modern integration, automation, or cross-functional visibility.
Take Control of Your Trade Spend
See how IMA360 gives CPG companies real-time visibility into trade promotions and rebates.