Take Control of Trade Promotions from Planning Through Execution
Trade promotion software centralizes promotion planning, funding, execution, and performance tracking so trade spend is governed, visible, and aligned to commercial and financial objectives.
Challenge
Trade promotions are one of the largest and least controlled areas of commercial spend. Planning often happens in Excel, execution occurs across multiple systems, and performance tracking lags behind reality. As products, channels, and partners multiply, organizations struggle with overspend, poor visibility into ROI, and inconsistent execution. Without a clear connection between promotion plans and financial tracking, teams struggle to accurately provision and accrue promotional spend, leading to surprises at close and margin erosion over time.
IMA360 Trade Promotions software is the system of control for trade promotion execution. It connects promotion planning, funding, approvals, and execution within a single governed platform, ensuring trade promotions are validated and controlled before they reach the market. By replacing spreadsheet driven trade promotion processes with automated, auditable workflows, IMA360 helps organizations scale trade spend without increasing risk or complexity. Promotion plans are not only operationally governed, but also financially visible, with expected spend driving provisions and actual activity driving ongoing accruals.
Trade Promotion Solutions
Enterprise Trade Promotion Management Software
Centralized control and enterprise governance ensure trade promotions are accurate, transparent, and easy to manage. Promotion rules, funding logic, and workflows are maintained in one system, eliminating fragmented processes and manual reconciliation. No matter how simple or complex trade promotion programs become, execution remains controlled and scalable.
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