Take control of trade promotions from planning through execution
Trade promotion software centralizes promotion planning, funding, execution, and performance tracking so trade spend is governed, visible, and aligned to commercial and financial objectives.
Challenge
Trade promotions are one of the largest and least controlled areas of commercial spend. Planning often happens in Excel, execution occurs across multiple systems, and performance tracking lags behind reality. As products, channels, and partners multiply, organizations struggle with overspend, poor visibility into ROI, and inconsistent execution. Without a connected approach, trade promotions become reactive, manual, and difficult to govern at scale.
IMA360 Trade Promotions software is the system of control for trade promotion execution. It connects promotion planning, funding, approvals, and execution within a single governed platform, ensuring trade promotions are validated and controlled before they reach the market. By replacing spreadsheet driven trade promotion processes with automated, auditable workflows, IMA360 helps organizations scale trade spend without increasing risk or complexity.
Trade Promotion Solutions
Promotion Planning
Promotion planning software to design, fund, and approve promotions before execution
Enterprise Trade Promotion Management Software
Centralized control and enterprise governance ensure trade promotions are accurate, transparent, and easy to manage. Promotion rules, funding logic, and workflows are maintained in one system, eliminating fragmented processes and manual reconciliation. No matter how simple or complex trade promotion programs become, execution remains controlled and scalable.
Ready to Modernize Rebates?
Let’s simplify complexity and amplify your results.