Plan promotions with confidence before they hit the market
Promotion planning software centralizes promotion design, funding assumptions, and approval workflows so promotions are planned consistently, aligned to financial targets, and ready for controlled execution.
Challenge
Promotion planning is often fragmented across spreadsheets, emails, and disconnected tools, making it difficult to understand true cost, expected impact, and financial exposure before promotions launch. Teams struggle to align Sales, Finance, and Marketing around assumptions, funding, and timing. As promotion complexity increases, poor planning leads to overspend, weak ROI, and downstream execution issues that could have been avoided earlier.
IMA360 Promotion Planning software is the system of control for promotion design and approval. It provides a governed environment where teams can define promotion structures, model funding impact, and align stakeholders before promotions are executed. By replacing spreadsheet driven planning with centralized rules and workflows, IMA360 ensures promotions are financially sound, approved, and ready to execute at scale.
Promotion Planning Solutions
Capabilities
Centralized control and enterprise governance ensure promotion plans are accurate, transparent, and easy to manage. Planning assumptions, funding logic, and approvals are maintained in one system, eliminating manual coordination and version conflicts. No matter how simple or complex promotion strategies become, planning remains controlled and scalable.
Results
With governed planning and aligned approvals, teams reduce downstream issues and improve promotion outcomes. Promotion planning becomes faster, more accurate, and easier to operate regardless of scale or complexity.