Promotion Planning Challenges

Promotional planning often happens in spreadsheets or siloed systems—making collaboration difficult and results unpredictable.

Teams struggle to align sales goals, budget constraints, and execution timelines. Without clear visibility into past performance or forward-looking analytics, promotions become reactive, inconsistent, and hard to measure.

This disconnect leads to inefficient spend, poor forecasting, and missed opportunities to improve return on investment.

Key Planning Capabilities that Matter

  • Integrated Planning Workflows – Build and approve promotional calendars collaboratively across sales, marketing, and finance.
  • Budgeting & Forecasting Tools – Allocate spend, model expected returns, and track progress in real time.
  • Scenario Modeling & Simulation – Test promotional strategies, pricing tiers, and timing to identify the most profitable mix.
  • Data-Driven Insights – Use historical results to forecast outcomes and continuously refine strategy.
  • Seamless ERP Integration – Push approved plans directly into execution systems for smooth implementation and tracking.

How IMA360 Helps with Promotion Planning

IMA360 Promotion Planning provides a unified platform to plan, approve, and analyze promotions with confidence.

By integrating planning, budgeting, and analytics, it gives organizations full visibility from design to execution. Finance gains budget control, sales gains agility, and marketing gains actionable insights to optimize future campaigns.

The result is a repeatable, transparent planning process that balances creativity with control.

Value Delivered

  • Accelerate time-to-plan with collaborative digital workflows.
  • Improve promotion profitability using scenario modeling and performance analytics.
  • Eliminate spreadsheet risk with centralized planning and real-time visibility.
  • Enhance cross-functional collaboration across commercial, marketing, and finance teams.
  • Gain predictable ROI through continuous insight and data-driven optimization.

IMA360 Promotion Planning is trusted by organizations across consumer goods, food & beverage, and distribution industries.

Built on the same scalable, ERP-agnostic foundation as IMA360’s pricing and rebate solutions, it ensures seamless integration, audit-ready governance, and fast time-to-value.

With its modular design and AI-driven insights, IMA360 helps you plan smarter, execute faster, and measure better—without adding complexity.