Plan Promotions with Confidence while Keeping Spend, Accruals, and Margin under control

Promotion planning software that centralizes promotion design, funding, provisioning, and accrual so promotional activity is planned accurately, executed consistently, and financially controlled across customers, channels, and time periods.

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Ima360

Challenge

Promotions are designed to drive volume and growth, but they are often planned in isolation from financial reality. Many organizations rely on spreadsheets and disconnected tools to plan promotions, estimate spend, and manage accruals, leading to inaccurate provisions, late adjustments, and margin surprises. As promotional complexity increases, Finance and Commercial teams struggle to stay aligned on what was planned, what was accrued, and what was actually spent.

IMA360 Promotion Planning is the system of control for planning and funding promotional programs. It brings promotion design, expected performance, provisions, and accruals into a single governed workflow so promotions are financially visible from the moment they are planned. By connecting commercial planning with financial controls, IMA360 ensures promotional spend is forecasted accurately, accrued correctly, and executed without surprises.

Ima360

Promotion Planning Solutions

Capabilities

Centralized control and enterprise governance ensure promotions are planned with financial discipline and operational clarity. Promotion logic, funding rules, and accrual calculations are managed in one system, eliminating spreadsheet driven planning and disconnected finance processes. No matter how simple or complex promotional programs become, execution remains controlled and auditable.

  • Plan customer and channel promotions with defined objectives, timing, and funding
  • Calculate promotion provisions at planning time based on expected performance
  • Automate promotion accruals as activity occurs
  • Align Sales and Finance on expected versus actual promotional spend
  • Track promotion commitments, accrual balances, and utilization in real time
  • Support multiple promotion types including discounts, bill backs, and incentive based programs
  • Enable approvals and governance workflows for promotion plans and funding
  • Integrate promotion plans and accruals into downstream financial systems

Results

With promotion planning tied directly to provisions and accruals, teams gain control over promotional spend before it impacts margin. Promotion execution becomes more predictable, transparent, and financially aligned regardless of complexity.

  • More accurate promotion provisions and accruals
  • Fewer end of period surprises and true ups
  • Improved visibility into promotional spend and exposure
  • Stronger alignment between Sales and Finance
  • Greater confidence in promotional ROI and margin impact

Why IMA360

Results

IMA360 connects pricing strategy directly to execution, helping organizations close deals faster while protecting margin and reducing revenue leakage

Simplicity

An intuitive, cloud-based experience replaces spreadsheets and custom ERP logic, making CPQ easy to adopt and simple to operate

Flexibility

ERP-agnostic, modular architecture adapts to your products, pricing models, and approval rules—without forcing rigid processes or costly rework

Trust

Enterprise-grade security, audit-ready workflows, and transparent governance give finance, IT, and leadership confidence in every quote

IMA360 Revenue Management Platform

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