Govern promotion execution with software built for accuracy, visibility, and ROI
Promotion management software centralizes promotion rules, funding, calculations, and approvals so trade and sales promotions are executed consistently and aligned to financial and commercial objectives.
Challenge
Sales and trade promotions are designed to drive demand, but they are often difficult to manage and even harder to measure. Many organizations still rely on Excel, email approvals, and disconnected tools to plan and track promotions, leading to overspend, poor visibility, and inconsistent execution. As promotion complexity increases across products, channels, and timeframes, organizations struggle to understand what worked, what did not, and why.
IMA360 Promotion Management software is the system of control for promotion execution. It centralizes promotion planning, rules, funding, and approvals in one governed platform, ensuring promotions are validated and controlled before they reach the market. By replacing spreadsheet driven promotion management with automated, auditable execution, IMA360 improves visibility, protects margins, and enables teams to scale promotional activity with confidence.
Promotion Management Software Solution
Capabilities
entralized control and enterprise governance ensure promotions are accurate, transparent, and easy to manage. Promotion rules, funding logic, and execution workflows are maintained in one system, eliminating fragmented planning and manual reconciliation. No matter how simple or complex promotion programs become, execution remains controlled and scalable.
Results
With governed promotion planning and automated execution, teams spend less time reconciling promotions and more time optimizing performance. Promotion management becomes faster, more accurate, and easier to operate regardless of scale or complexity.