Promotion Management Challenges

Promotions are essential to driving demand—but manual execution, disconnected tools, and lack of visibility make them hard to manage and measure.

Marketing, sales, and finance often operate from different data sources, leading to inaccurate accruals, poor ROI tracking, and overspend. Without centralized control, organizations struggle to answer critical questions: Which promotions are profitable? Which are not?

The result is margin leakage, lost insight, and delayed reporting that limits agility in a dynamic marketplace.

Key Capabilities that Matter

  • Centralized Promotion Planning – Design, approve, and manage all trade and channel promotions in one system.
  • Real-Time Budget Control – Track spend, accruals, and balances as promotions run.
  • Eligibility & Validation Rules – Ensure promotions apply only to qualified customers, products, or time periods.
  • Performance Analytics – Measure ROI and effectiveness across channels, geographies, and accounts.
  • ERP & CRM Integration – Synchronize promotions seamlessly with pricing, rebate, and order systems for full execution control.

How IMA360 Helps with Wholesale Promotion Management

IMA360 Promotion Management transforms fragmented, manual promotion workflows into a connected, data-driven process.

By automating approvals, calculations, and validation, it enables commercial teams to launch, track, and adjust promotions with confidence.

Finance gains visibility into true spend and liabilities, while marketing and sales can see real-time results and pivot faster when market dynamics change.

Value Delivered

  • Improve ROI visibility across trade and channel promotions.
  • Reduce manual effort and errors through automation and integration.
  • Prevent overspend with real-time budget tracking and guardrails.
  • Accelerate go-to-market speed for new campaigns and offers.
  • Align sales, marketing, and finance around shared data and performance metrics.

IMA360 Promotion Management builds on the same powerful pricing and programs platform trusted by global leaders in consumer goods, distribution, and manufacturing.

Its modular design, ERP-agnostic integration, and embedded analytics deliver quick time-to-value with minimal IT effort.

With full audit trails, configurable dashboards, and scalable architecture, IMA360 provides the transparency and governance your promotions deserve.