Turn Pricing Insight Into an Optimization Plan to Drive Business Results

Price optimization software centralizes data, analytics, and pricing rules so organizations can evaluate scenarios, understand impact, and make confident pricing decisions across products, customers, and channels.

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Ima360

Challenge

Pricing decisions move quickly, but many organizations still rely on Excel and tools built for simpler requirements—without the insight, flexibility, or governance modern pricing demands. As complexity increases across products, customers, and channels, analysis slows down, execution fragments, and margin risk grows. Pricing complexity shouldn’t determine how hard it is to make confident, profitable decisions.

IMA360 Price Optimization provides a centralized control layer to analyze, simulate, and optimize pricing decisions before they are executed. It enables teams to model demand and margin impact, compare scenarios, and operationalize optimized prices with confidence—without relying on manual analysis or disconnected tools.

Ima360

Price Optimization Solution

Capabilities

IMA360 provides centralized control and enterprise governance so price optimization decisions are consistent, transparent, and easy to execute. Modeling logic, assumptions, and guardrails live in one place, eliminating fragmented analysis and spreadsheet-driven workflows. No matter how simple or complex your pricing strategy becomes, optimization remains controlled and scalable.

  • Model demand elasticity and margin impact across products, customers, and channels
  • Run scenario simulations to evaluate pricing strategies before execution.
  • Define pricing guardrails including floors, ceilings, and margin targets
  • Centralize pricing inputs, assumptions, and calculations
  • Enable role-based workflows and approvals for optimized price decisions
  • Integrate optimized prices into downstream systems for execution
  • Provide clear reporting on pricing performance and realized outcomes
  • Scale optimization as portfolios, regions, and market conditions evolve

Results

With automated modeling, simulations, and governance, teams spend less time analyzing prices and more time acting on insights. Price optimization becomes faster, more accurate, and easier to manage regardless of scale or complexity.

  • Accelerate Decision-Making: Model pricing scenarios and demand impact in real time to respond faster to market changes.
  • Protect Margins: Identify optimal price points that balance competitiveness and profitability.
  • Enhance Visibility: Monitor price performance, elasticity, and outcomes across products, customers, and regions.
  • Improve Alignment: Connect pricing, finance, and commercial teams with shared insights and governed optimization logic.

Why IMA360

Results

IMA360 connects pricing strategy directly to execution, helping organizations close deals faster while protecting margin and reducing revenue leakage

Simplicity

An intuitive, cloud-based experience replaces spreadsheets and custom ERP logic, making CPQ easy to adopt and simple to operate

Flexibility

ERP-agnostic, modular architecture adapts to your products, pricing models, and approval rules—without forcing rigid processes or costly rework

Trust

Enterprise-grade security, audit-ready workflows, and transparent governance give finance, IT, and leadership confidence in every quote

IMA360 Revenue Management Platform

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FAQs – Price Optimization

Price optimization software uses analytics and AI-driven models to recommend pricing strategies that maximize margin, revenue, or market share. It analyzes demand patterns, cost structures, competitive positioning, and customer behavior to identify the most profitable price points. IMA360 price optimization software embeds these insights directly into governed pricing workflows for real-world execution.

AI pricing software identifies pricing opportunities that manual analysis often misses. By modeling elasticity, segment performance, and market dynamics, it helps organizations adjust pricing more strategically and proactively. IMA360 combines AI-driven simulations with centralized pricing governance to ensure optimized prices are implemented accurately across ERP and sales systems.

The best price optimization software combines advanced analytics with operational control. It should integrate with ERP systems, support complex B2B pricing structures, provide scenario modeling, and ensure pricing governance. IMA360 delivers profit optimization insights while maintaining centralized approval workflows and audit-ready execution.

Yes. Effective price optimization software must connect seamlessly with price management tools and ERP systems to ensure recommendations are executed correctly. IMA360 acts as both an optimization engine and a governed pricing control layer, pushing approved price changes into downstream systems without custom ERP development.