Control Pricing, Promotions, and Margin in Highly Competitive Markets
Enterprise software designed to govern pricing, trade promotions, incentives, and profitability for food and beverage companies operating in fast-moving, margin-sensitive markets.
Challenge
Food and beverage companies operate under constant pricing pressure driven by commodity volatility, retailer negotiations, and aggressive promotional activity. Trade promotions and rebates represent one of the largest areas of spend, yet they are often planned and tracked across spreadsheets, emails, and disconnected tools.
As product portfolios expand and promotions increase in frequency, organizations struggle to execute pricing consistently, control trade spend, and understand true profitability by product, customer, or channel. Poor visibility and manual processes lead to overspend, margin erosion, and delayed insight into what is actually driving results.
IMA360 is the system of control for pricing and commercial execution in food and beverage. It centralizes pricing rules, trade promotions, rebates, and profitability insight in a governed platform, ensuring pricing and promotional decisions are executed consistently across customers and channels. By replacing spreadsheet-driven processes with automated workflows and validation, IMA360 enables food and beverage companies to protect margin, improve promotion effectiveness, and respond faster to market change.
for Food & Beverage
Solutions for Food & Beverage
Capabilities
Built to support high-volume, promotion-driven commercial models, IMA360 provides the control and transparency required across food and beverage operations.
Results
With governed execution and real-time visibility, food and beverage companies gain control over pricing, promotions, and margin performance.