Food and Beverage Challenges

Food and beverage companies operate in a highly competitive market with constant pricing pressure, seasonal demand shifts, and complex channel relationships. Managing trade promotions, distributor programs, and deductions often relies on manual processes or fragmented systems, leading to disputes, errors, and margin leakage. Without a unified platform, companies struggle to measure ROI, align sales and finance, and adapt quickly to fast-changing consumer demands.

Key Capabilities That Matter

  • Trade Promotion Management – Plan, execute, and analyze promotions across retailers and distributors with full ROI tracking.
  • Distributor Rebate Programs – Automate rebate accruals, settlements, and reporting to eliminate errors and disputes.
  • Deductions Management – Gain control over trade spend deductions with audit-ready workflows.
  • ERP-Integrated Flexibility – Connect seamlessly to SAP, Oracle, Salesforce, and other systems without costly customization.

How IMA360 Helps Food and Beverage Companies

IMA360 simplifies trade promotion and rebate management for food and beverage organizations. With IMA360, companies can:

  • Centralize promotions, rebates, and deductions in a single control center.
  • Automate claims processing and accruals to reduce disputes and margin leakage.
  • Gain real-time insights into promotion ROI and distributor performance.
  • Adapt quickly with a cloud-native, scalable platform built for fast-moving consumer markets.

By replacing manual work with automation and analytics, IMA360 enables food and beverage companies to maximize trade spend effectiveness and protect profitability.

Value Delivered

  • Profit Protection: Cut revenue leakage from inaccurate promotions and deductions.
  • Faster Execution: Launch new promotions and rebate programs quickly and confidently.
  • Transparency: Provide finance and sales with visibility into program performance and ROI.
  • Stronger Partner Relationships: Improve trust with retailers and distributors through accurate settlements.

Trusted by leading food and beverage companies to manage promotions, rebates, and deductions.

Deep expertise in in optimizing trade spend and channel performance.

Proven success in reducing manual effort and improving ROI visibility.

Seamless ERP and CRM integration to unify operations across sales and finance.