Control Pricing, Promotions, and Margin Execution in Fast-Moving Markets
Enterprise software designed to govern pricing, trade promotions, customer incentives, and profitability for consumer goods and CPG companies operating across highly competitive, promotion-driven channels.
Challenge
Consumer goods and CPG companies operate in environments defined by intense competition, frequent promotions, and constant pressure on margins. Pricing decisions must balance retailer demands, promotional calendars, and commodity cost volatility, while trade promotions and customer rebates represent one of the largest and least controlled areas of commercial spend.
Many organizations still rely on spreadsheets, email approvals, and disconnected tools to plan promotions, manage pricing changes, and track incentive spend. As product portfolios grow and promotional activity increases, teams struggle to execute consistently, control trade spend, and understand true profitability by product, customer, or channel. The result is overspend, margin erosion, and delayed insight into what actually drives performance.
IMA360 is the system of control for pricing and commercial execution in consumer goods and CPG. It centralizes pricing rules, trade promotion planning and execution, customer rebates, and profitability insight in a governed platform, ensuring pricing and promotional decisions are executed consistently across customers and channels. By replacing spreadsheet-driven processes with automated workflows and validation, IMA360 enables CPG organizations to protect margin, improve promotion effectiveness, and respond faster to market change.
for Consumer Goods & CPG
Solutions for Consumer Goods & CPG
Capabilities
Built to support high-volume, promotion-intensive commercial models, IMA360 provides the control and transparency required across consumer goods and CPG operations.
Results
With governed execution and real-time visibility, consumer goods and CPG companies gain control over pricing, promotions, and margin performance.