Promotions Solution
Analyze promotions effectiveness, Optimize, and manage promotions to lift sales and optimize profits with IMA360’s AI powered promotions software.
Why Use Promotions software
Sometimes, it is better to do nothing than run a promotion at the end of month just to find out that it didn’t lift sales, but dented margins. The problem is companies often spend more time on execution, rather than on optimization. Promotion software helps companies optimize profits through targeted promotions that boost sales and margins.
IMA360 Promotion Solution Benefits
Analyze Promotions Effectiveness
Measure the effectiveness of Promotions to analyze what worked and what didn’t work for the set goals, and fine tune the promotions for the next period to maximize results, ensuring every dollar is well-spent.
Optimization for Profitable Growth
Increase market share by focusing promotions on where it delivers the most value. Promotions which are targeted allow businesses to better manage inventory and reduce waste, allowing them to maximize every sale.
Collaboration Portal
Collaborate with your retail partners to fully evaluate and fund promotions.
Provide retail partners real-time visibility to the promotions your company is offering, so they can promote to their consumers to achieve sales lift.
Execute with Confidence
Streamline the manual tasks involved in running promotions, freeing up time and reducing the risk of human error. Create, manage, and track promotions, as well as set up customer segments, all from a single, user-friendly interface.
Predictive Analytics
Analyze consumer data to uncover key trends and patterns, providing insight into the most successful promotions and develop targeted promotions for specific customer segments, allowing companies to make the most of every marketing opportunity.
Budgeting and Financial Forecasting
Calculate financial forecasts based on AI driven sales forecasts and planned promotions. Promotions are budgeted and posted to the accounting for the next promotion period.
Why Promotions Matter
Promotional Planning and Budgeting
Ease the process of planning and budgeting, which helps businesses to allocate resources effectively and create marketing campaigns that are precisely tailored to meet sales and brand recognition goals.
Automated Execution and Tracking
Automate the executions and tracking of promotional activities through which human errors are reduced and promotions are executed profitably across all channels.
Real-time Performance Analysis
Through ERP system integration, the promotion solution helps to obtain immediate information about promotional performance indicators, which allows businesses to make strategic decisions based on facts and modify the promotional strategy on the basis of the provided data.
Post-promotion Analysis and ROI Calculation
Promotion software provide a range of post-promotion analysis tools that support businesses in evaluating the success of their promotions and making their return on investment calculation, which help them in conducting even better promotions in future.
Key Features of IMA360's Promotions Software
Promotions are a crucial aspect of driving sales and building brand awareness in today’s competitive markets. By leveraging the power of advanced analytics and artificial intelligence, our TPM solutions provide insights and automation that help businesses stay ahead of the competition.
Easy to setup promotions
Setup your most complex promotions with most common scenarios already pre-configured.
Integrated Solution
An integrated and unified solution provides fast and efficient results. Out-of-the-box integration with most ERP systems and easy configuration for integration with on-premises systems.
AI powered forecasts
Retail and wholesale promotions are forecasted over a few years in the future to help prepare the profit forecasting.
Analytics and Dashboards
Our solution provides powerful tools for managing promotions and tracking their effectiveness, with real-time reporting and analytics.
Workflow
Configurable Approval workflows for Promotions, Accrual and Payment. Easily set multiple approval levels and provide users with custom events and notifications. Ability to modify contract changes during the approval process to comply with the contract. Automatically post accruals and payments to the relevant General Ledger accounts, and clear the payments’ accruals, reducing reconciliation needs
Validation and Audit Trail
Controls are established during each step of the process to ensure promotions are processed accurately. IMA360 provides an audit trail for auditors to perform monthly or quarterly audits.
Benefits of IMA360's TPM Solutions
More customers and more recognition for the brand.
Efficient promotions result in an increase in sales and brand recognition, that, in the end, will boost market position and ensue long-term growth and success.
Optimal resource allocation
The streamlined planning and budgeting processes allow organizations to target their resource allocation properly, allocate them at the most efficient level and ultimately produce the desired effect from their promotional efforts.
Data-driven decision-making
Real-time measurement and evaluation tools, as well as post-promotion performance assessment enable businesses to make sound decisions based on the data and optimize the promotional activities.
Improved operational efficiency
Automation and integration with ERP systems streamline the execution and tracking of promotional activities, saving time and resources.
Leverage Data and Automation for a Successful Promotion Strategy
Data and automation are to be used for a successful strategy
In addition, IMA360’s software has strong tools for managing promotions and measuring their efficiencies sometimes promptly. This level of oversight and visibility gives companies an opportunity to see the result of their promotions and to make corrective adjustments if needed to boost effectiveness of each marketing dollar invested.
IMA360’s software automates the tedious operations related to promotions, by which businesses become more productive and at the same time reduce the possibilities for the human error. The software enables firms to produce, manage, and customize promotions, which also includes creation of customer segments from one single and user-friendly interface.
The deployed targeted promotions help the businesses to efficiently manage the inventory and reduce the wasteful promotions, thus, ensuring that they benefit for every sale. Driving sales and reducing costs helps companies to grow their margins and therefore set them up for long-term success.
Use Case for Your Company
Enhance Your Promotions
Picture your company facing challenges, in planning, executing and analyzing promotions effectively resulting in less than optimal ROI and missed opportunities. By integrating IMA360s AI driven promotion solution your company can simplify the trade promotion process covering everything from planning and budgeting to execution and post promotion evaluation. This will lead to allocation of resources making data informed decisions and boosting sales and brand recognition.
Are you prepared to tune your trade promotions for success, in the market? Arrange a demonstration. Reach out to our IMA360 team today to discover how our Promotions Management solution can empower your business in today’s landscape.
At IMA360 we recognize that each business faces hurdles and aspirations concerning trade promotions. We invest time in understanding your company’s data, operations, culture and competitive environment to craft a promotion solution that caters to your requirements. By integrating your company’s strengths we ensure that our TPM solutions yield outcomes while fostering growth.
Get in touch with us today and let us transform your business from the ground up!
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FAQ
By automating operations and offering insights to optimize promotional campaigns, promotion management software improves efficiency and effectiveness by streamlining the planning, carrying out, execution, and analyzing of marketing and sales promotions.
Promotion optimization makes sure resources are used effectively to get the greatest outcomes by maximizing the efficacy and return on investment of marketing initiatives via the use of tools and methods.
To ensure precise and prompt execution of promotional activities, a promotion engine automates the deployment of discounts, offers, and deals within e-commerce or point-of-sale (POS) systems in B2B or B2C scenarios.
The retail trade promotion management system (TPM) optimizes expenditure and tracks results to make sure promotional efforts yield the highest return on investment.
The retail TPO system is centered on trade promotion optimization, utilizing data to improve the profitability, overall efficacy, and efficiency of campaigns.
To ensure a smooth and successful campaign execution, a promotion system is a framework or software that optimizes and administers marketing promotions across several channels from planning to execution and evaluation.
Trade Promotion Optimization, or TPO in a business context, is the process of maximizing the efficiency and financial gain of trade promotion initiatives through the use of data-driven tactics and instruments.
