Leveraging AI to optimize profits is gaining momentum among industry leaders. It helps automate processes, provides real-time and actionable insights, and provides a structural framework for effective decision-making.
Multiple organizations offer solutions to manage profits. However, IMA360 stood out last year with 112% revenue growth and added to its customer base in the financial year 2024.
With its headquarters in Texas, IMA360 offers a cloud-native platform for profit optimization. Reflecting on the results, Anuj Gupta, Founder and CEO of IMA360, said, “The results show the demand for our solutions in the current competitive and uncertain landscape. They highlight the importance of our profit optimization platform. We are the first organization to build a profit optimization platform that manages and optimizes all the individual revenue management processes that impact margins.”
The journey- How it began
Founded in 2020, the organization gets its name from complete visibility. Just as 360 degrees of a circle denotes its completion. Similarly, IMA360 denotes complete profit optimization.
It is an all-in-one profit optimization platform. It offers pricing optimization software, rebate management software, royalty management software, chargeback management software, and promotion optimization software.
It helps organizations drive profitability by automating and optimizing all factors that can contribute to reaping better margins.
It removes the risk of isolated decision-making and promotes collaboration by analyzing trends, gauging future demand, and studying the extent and strategies of the competition. It helps add intelligence to pricing and business decisions.
IMA360 has served customers across the Healthcare, Manufacturing, and Automotive industries. It has recently added notable customers like McKesson and BRP to its existing clientele base. McKesson, headquartered in the USA, is a leader in pharmaceutical and medical device supplies.
BRP, headquartered in Canada, is a leader in the powersports segment known for its Ski-Doo and other powersports vehicles that help move freely on ice, water, asphalt, and dirt.
IMA360 has enabled its customers to derive real-time insights, implement pricing strategies, automate processes to save time, and empower better and faster business decisions.
About the tech from IMA360-
Built for scalability and performance, the platform integrates seamlessly with existing systems and provides a holistic view of profitability across the enterprise.
It offers AI solutions that are pre-built according to industry standards and supports customizations according to customer requirements.
IMA360 takes a consultative approach with each client, working closely to understand their unique data, operations, culture, and competitive landscape. It enables the company to deploy tailored strategies that deliver measurable impact.
For more information, visit- https://www.einpresswire.com/article/806463513/ima360-achieves-112-revenue-growth-and-expands-partnerships-with-mckesson-and-brp
To know more About IMA360 – https://ima360.com/

Deepak Bhardwaj has 10 years of experience advocating AI for profit and revenue optimization, data security, and analytics.
He has partnered with customers in USA, UK, and the APAC region to help them with suitable AI solutions as per their needs.