Consumer Goods and CPG Challenges

Consumer goods and CPG companies spend billions annually on trade promotions, rebates, and channel incentives. Yet many rely on manual processes, disconnected systems, or outdated tools to manage these complex programs.

The result is poor visibility into true ROI, revenue leakage, and frequent disputes with retailers and distributors. Without a unified platform, finance and commercial teams struggle to balance speed, compliance, and profitability in a fast-moving market.

Key Capabilities That Matter

  • Trade Promotion Management – Design, launch, and track promotional programs across channels and geographies.
  • Channel & Distributor Rebates – Automate performance-based rebates with real-time accruals and settlements.
  • ROI & Spend Analytics – Gain transparency into trade spend effectiveness and promotional performance.
  • ERP-Ready Integration – Connect seamlessly with SAP, Oracle, Salesforce, and other core systems without custom development.

How IMA360 Helps

IMA360 enables consumer goods and CPG leaders to centralize pricing, promotions, and rebate programs into one platform. With IMA360, organizations can:

  • Gain real-time visibility into trade spend ROI and promotional performance.
  • Automate rebate and promotion calculations to eliminate errors and disputes.
  • Accelerate program launches and adjustments without IT bottlenecks.
  • Scale promotions easily with a flexible, cloud-native solution designed for fast-moving consumer markets.

By reducing manual effort and improving transparency, IMA360 helps CPG organizations maximize promotional ROI and protect margins.

Value Delivered

  • Protect Profitability: Reduce revenue leakage from errors, overpayments, and deductions.
  • Faster Execution: Launch new promotions and rebate programs quickly and accurately.
  • Stronger Retail Relationships: Deliver transparency and trust with retailers and distributors.
  • Data-Driven Decisions: Track ROI and program effectiveness in real time.

Proof & Trust Builders for the Consumer Goods & CPG Industry

  • Trusted by global consumer goods and CPG leaders to manage trade promotions and rebates.
  • Led by industry experts with decades of experience in pricing, promotions, and channel incentives.
  • Proven results in reducing manual workloads, improving compliance, and maximizing trade spend ROI.
  • Seamless integration with ERP and CRM systems to unify operations end-to-end.