Anuj Gupta

Anuj Gupta has 25+ years of experience in software development, helping 20+ Fortune 500 companies optimize pricing, promotions, and rebates. He founded IMA360 to address the lack of industry-configured solutions, enabling faster market entry and higher profitability. Through tailored SaaS tools, he drives margin optimization and operational efficiency across sectors

How to Ensure Customer Rebates Drive ROI

What is Pricing Optimization Software?

Pricing Optimization to Leverage Untapped Growth Opportunities

Unlocking Strategic Business Value with Data

How Rebate Management Contributes to Manufacturing Business Growth

Assessing the Potential ROI of Supplier Rebates

What Does an Efficient Rebate Process Look Like?

How Does an ERP System Benefit Your Business?