Anuj Gupta

Anuj Gupta has 25+ years of experience in software development, helping 20+ Fortune 500 companies optimize pricing, promotions, and rebates. He founded IMA360 to address the lack of industry-configured solutions, enabling faster market entry and higher profitability. Through tailored SaaS tools, he drives margin optimization and operational efficiency across sectors

The Unseen Consequences of Inaction: Why Ignoring Supplier Rebate Can Cost You

Ship and Debit: Discover the Game-Changing Solution Your Business Needs

Revolutionize Your Sales Commission Management with Our Game-Changing Solution

Promotions (Trade Promotions Management)

What is Pricing Factor: Why it’s Important to Consider

Pricing-Maintain and Optimize Pricing with Industry Specific Pricing Strategies

Unlock the Power of Price Optimization with IMA360: Increase Revenue and Profits and Gain Competitive Edge

The Importance of Customer Rebates

Make Your Finance Department Digital

Developing a Winning Channel Incentive Strategy