Anuj Gupta

Anuj Gupta has 25+ years of experience in software development, helping 20+ Fortune 500 companies optimize pricing, promotions, and rebates. He founded IMA360 to address the lack of industry-configured solutions, enabling faster market entry and higher profitability. Through tailored SaaS tools, he drives margin optimization and operational efficiency across sectors

Maximizing Sales and Profits with IMA360’s Promotion Optimization Solutions

Driving Growth Through Comprehensive Cloud Solutions

The Age-Old Problem: Navigating the Complexities of Royalty Management

Exploring the World of Supplier Rebates

IMA360: A Cutting-Edge Cloud-Agnostic Solution for Profit Optimization

The Importance of Pricing Strategies in Profit Optimization

Pricing Solutions That Drive Profitability

A Comprehensive Guide to Manufacturer Chargeback (Ship and Debit)

Managing Distributor Chargebacks in the Retail Supply Chain

The Basics of Customer Rebate Programs