Anuj Gupta

Anuj Gupta has 25+ years of experience in software development, helping 20+ Fortune 500 companies optimize pricing, promotions, and rebates. He founded IMA360 to address the lack of industry-configured solutions, enabling faster market entry and higher profitability. Through tailored SaaS tools, he drives margin optimization and operational efficiency across sectors

Real-Time Decision-Making: The Impact of Profit Optimization Software

Maximizing ROI Strategies for Implementing Effective Customer Rebate Software

The Role of Data Analytics in Profit Optimization- A Guide for Businesses

What is Customer Rebate?

What is Customer Chargeback?

Why Automating Royalty Management Will be Helpful for You?

What is Supplier Chargeback?

Why Would You Automate the Process of Counting the Sales Commissions of Your Employees?

Some Essential Features of Supplier Rebate

Price Optimization Guide: Why it’s Important and How it Works